BABYMONSTER, the newest girl group from YGEntertainment, recently released their song "CLIK CLAK" on November 1, 2024 as, part of their debut album DRIP, which has gained significant attention due to its bold musical and visual style. The song, one of the album's double lead tracks, features a heavy hip-hop vibe with all seven members performing a unique rap stream. The song is characterized by a minimalist production style, featuring contrasting highs and lows, which adds a "savage" feel. "CLIK CLAK" emphasizes the theme of confidence and empowerment, with lyrics highlighting confidence and style.
The music video for "CLIK
CLAK" was shot in a moody black-and-white setting, BABYMONSTER put forward
an edgy and intense visual concept. With exciting promotions before its
release, the video has garnered millions of views. BABYMONSTER has also put together
a global promotional schedule with a world tour set to begin next year,
solidifying their footing in the international music market.

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